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kitagency.co

For HVAC, plumbing, roofing, electrical and other home-service businesses

Stop buying static websites. Get a fully automated growth engine for your business.

A managed website for home-service businesses: design, hosting, a lead CRM and a chatbot that answers at 3am, run by us for one monthly fee.

  • No setup feeYou pay the monthly plan. That is the whole bill.
  • Leave wheneverNo contract on software plans. You keep the month you already paid for.
  • Yours to keepYour domain, your words, and every lead as a CSV.

Two minutes

Watch what you actually get

The dashboard, a real client site, and the work that runs between them. No slides.

The maths

A brochure site costs you money quietly.

Nothing breaks. Nobody complains. The enquiries simply never arrive, and there is no record of the ones you lost.

After 6pm

The enquiry that never waited

A visitor has a question at 9pm. A static site has no answer, so they close the tab and call whoever does. Your chatbot answers from your own documents and logs the lead.

In a spreadsheet

The lead nobody followed up

Form submissions land in an inbox, get buried, and die there. Here every enquiry becomes a scored CRM record with a status you can see.

On a hunch

The redesign that guessed

Most sites are rebuilt on opinion. Heatmaps show where attention actually stops, and A/B tests settle it with statistics.

Who it is for

Built for businesses whose work arrives as a call, a form or a booking request

KIT is a managed website with the tools that catch and track every enquiry. These are the kinds of business it suits.

HVAC

HVAC companies

Enquiries arrive in the evening and at weekends, when nobody is free to answer. The site answers questions from your own price and service documents, takes booking requests you confirm later, and logs every enquiry in one list.

Trades

Roofers, plumbers and electricians

Visitors often check several companies on their phone before they call one. Fast pages, a short enquiry form and a record of every enquiry keep you in the running and stop anyone being forgotten.

Contractors

General contractors and remodelers

Add your own projects and services from a dashboard without touching the layout, and see which pages the enquiries come from.

Home services

Landscaping, cleaning, handyman and more

The same managed site, lead CRM and chatbot, set up around how you take work.

What you actually get

Three systems that pay for the subscription

These are working screens from the platform your site runs on, not a feature list.

01 · Lead capture CRM

Every enquiry becomes a record, not an email

Forms, chat conversations and booking requests all land in one pipeline with a score attached. You see who is worth calling first, and nothing sits unanswered because it slid down an inbox.

  • Automatic scoring from on-site behaviour
  • VIP alerts the moment a high-intent lead lands
  • CSV export whenever you want your data
app.kitagency.co
The lead CRM showing scored, dated enquiries with their status
The lead CRM showing scored, dated enquiries with their status
app.kitagency.co
The chat widget configuration screen inside the dashboard
The chat widget configuration screen inside the dashboard

02 · 24/7 RAG AI chatbot

Trained on your documents. Answering at 3am.

Upload your price list, your policies, your service PDFs. The assistant answers from them rather than inventing, and writes every conversation back to the CRM as a lead.

The widget in the corner of this page is that same assistant. Your visitors get the identical component.

Live demo · instance #0

Try it on us before you try it on your customers

We run our own product on our own site. The booking picker on our contact page and this assistant are the same widgets every client gets. If they break for you, they broke for us first.

03 · Heatmaps & A/B testing

Settle it with statistics, not opinions

See where people actually stop scrolling, then run a proper split test on the headline or the call to action. The platform reports significance, so you know when a result is real and when it is noise.

Scroll & click mapsSplit testingSignificance reporting
app.kitagency.co
A heatmap showing where visitors click and stop scrolling
A heatmap showing where visitors click and stop scrolling
app.kitagency.co
The A/B testing screen reporting variant performance
The A/B testing screen reporting variant performance

Portfolio

A site we built, and still run

Design is the part you see. The engine underneath is the part that keeps earning.

One dashboard

Everything your business runs on, in one login

No stitching together a page builder, a scheduler, a mailing tool and a chat plugin that all bill separately.

Lead CRM inside the kitagency dashboard

Lead CRM

Every enquiry, scored and timestamped.

Visitor analytics inside the kitagency dashboard

Visitor analytics

Who arrived, from where, and what they read.

Heatmaps inside the kitagency dashboard

Heatmaps

The scroll depth where attention dies.

A/B testing inside the kitagency dashboard

A/B testing

Statistical significance, not a gut feeling.

Page editor inside the kitagency dashboard

Page editor

Change copy yourself, no ticket required.

Bookings inside the kitagency dashboard

Bookings

Slots that fill while you are on a job.

Blog & SEO inside the kitagency dashboard

Blog & SEO

Publish without touching a template.

Newsletter inside the kitagency dashboard

Newsletter

Talk to the list you already earned.

What it replaces

You are not buying a website. You are cancelling a software bill.

Every module below is something businesses already pay for separately. Here is the same capability, priced against what the market charges for it.

Saved in your first year

$16,100 – $56,292

Against a $499/month Growth plan: no agency build, $250 – $2,391 a month less software, and no developer to pay for the edits you can now make yourself.

Where the money actually goes

Upfront capital

What it costs to start

Without us
$5,000 – $15,000
Agency build, non-refundable
With kitagency
$0
No setup fee, ever

You keep

$5,000 – $15,000

saved on day one

Monthly software stack

What it costs to run

Without us
$749 – $2,890/mo
9 separate subscriptions
With kitagency
$499/mo
Growth plan, one invoice

You keep

$250 – $2,391/mo

net of what you pay us

Developer dependency

What it costs to change

Without us
$375 – $750/mo
$75 – $150/hr × 5 hrs of edits
With kitagency
$0
You edit it yourself, in seconds

You keep

$375 – $750/mo

no one to wait on

Line by line

  • Custom site design & engineering

    Web design agency build on WordPress or Webflow, plus a maintenance retainer

    Market cost
    $300/mo+ $5,000 – $15,000 upfront
    Your cost
    Included
    You save
    $300/mo+ $5,000 – $15,000
  • Native lead CRM & tracking

    SALPIP

    HubSpot Starter, Salesforce or Pipedrive

    Market cost
    $50 – $150/mo
    Your cost
    Included
    You save
    $50 – $150/mo
  • 24/7 RAG AI copilot & chatbot

    VOI

    Custom LLM API build plus Voiceflow, or Intercom AI

    Market cost
    $99 – $499/mo
    Your cost
    Included
    You save
    $99 – $499/mo
  • Visual heatmaps & session recording

    CE

    Hotjar, Microsoft Clarity or CrazyEgg

    Market cost
    $39 – $99/mo
    Your cost
    Included
    You save
    $39 – $99/mo
  • Statistical A/B testing engine

    VWOOPTKAM

    VWO, Optimizely or Kameleoon

    Market cost
    $199 – $899/mo
    Your cost
    Included
    You save
    $199 – $899/mo
  • Automated lead scoring & VIP alerts

    AC

    ActiveCampaign Premier plus Zapier Premium

    Market cost
    $149 – $350/mo
    Your cost
    Included
    You save
    $149 – $350/mo
  • Content editor, blog & CMS

    Contentful, Sanity.io or managed WordPress hosting

    Market cost
    $49 – $199/mo
    Your cost
    Included
    You save
    $49 – $199/mo
  • Newsletter & transactional email

    CKKLA

    Mailchimp, ConvertKit or Klaviyo

    Market cost
    $50 – $250/mo
    Your cost
    Included
    You save
    $50 – $250/mo
  • Booking & scheduling system

    ACU

    Calendly Teams or Acuity Scheduling

    Market cost
    $15 – $45/mo
    Your cost
    Included
    You save
    $15 – $45/mo
  • Multilingual & e-commerce module

    WEG

    Shopify Advanced, Weglot or WooCommerce

    Market cost
    $99 – $399/mo
    Your cost
    Included
    You save
    $99 – $399/mo

The whole stack

You would pay
$749 – $2,890/mo
You actually pay
$499/mo
You save
$250 – $2,391/mo

Market costs are published list prices for comparable tiers, shown as ranges because every vendor prices by seats, contacts or traffic. This is a like-for-like capability comparison, not a quote. All product names and logos are trademarks of their respective owners and are used here only to identify what each module replaces.

Before you trust us

You found us five minutes ago. Be careful. Here is what you can check.

No logos of companies we have never worked for, and no reviews we wrote ourselves. Just things that are true, and that you can verify before you spend a cent.

Still not sure? Talk to us first. No pitch.

Plans

One subscription, no surprise invoices

From $199 a month. Every plan is a fast managed site with the CMS and the lead CRM. Growth adds the 24/7 chatbot, booking requests, heatmaps, A/B testing and the Claude connector. Scale adds seats, credits and priority support. Want marketing too? Managed Marketing and Growth Partnerships are on the pricing page.

Starter

The high-speed site

$199/month

No setup fee. Month to month.

A fast site you can edit without breaking it, with every enquiry in one place.

Seats

1

AI credits

25,000

Mail credits

5,000

Credits are per month.

  • Managed website and hosting
  • Field-locked CMS: change the words and pictures, never the layout
  • Lead capture forms with email notifications
  • Lead CRM with one-click CSV export
  • Visitor and lead analytics
  • Owner AI copilot for drafting content

Not included: Not included: 24/7 PDF-trained AI chatbot, Native booking engine, Heatmaps & scroll depth, Statistical A/B testing, Claude connector

Book your audit
Recommended

Growth

The 24/7 automated front desk

$499/month

No setup fee. Month to month.

Answers questions, takes booking requests, and shows you where visitors drop off.

Seats

3

AI credits

100,000

Mail credits

20,000

Credits are per month.

  • Everything in Starter
  • 24/7 AI chatbot trained on your own documentsNew
  • Booking requests you confirm from your dashboard
  • Heatmaps and scroll-depth insights
  • Statistical A/B testing
  • Claude connector for products and blog posts
Book your audit

Scale

The team plan

$999/month

No setup fee. Month to month.

Everything in Growth, with room for a larger team and heavier AI and email use.

Seats

10

AI credits

300,000

Mail credits

50,000

Credits are per month.

  • Everything in Growth
  • 10 admin seats
  • 300,000 AI credits and 50,000 mail credits a month
  • Priority one-to-one strategy and technical support
Book your audit

Enterprise

Custom

Multi-franchise networks, custom API routing, and a dedicated SLA. Priced against what you actually run.

Talk to sales

À la carte

Busy month? Top up, don't upgrade

One-off packs that land in your balance immediately. Buy them when a campaign needs them, not every month forever.

AI credits

Powers chatbot replies, the owner copilot and AI content generation. Top up any time. Packs never expire.

AI credits top-up packs and prices
PackPer 1kPriceBuy
50,000 AI credits$0.50$25Request
250,000 AI credits$0.40$100Request
1,000,000 AI creditsBest value$0.30$300Request

Mail credits

Transactional email, newsletters and VIP lead alerts. One credit is one delivered message.

Mail credits top-up packs and prices
PackPer 1kPriceBuy
5,000 mail credits$1.00$5Request
25,000 mail credits$0.80$20Request
100,000 mail creditsBest value$0.60$60Request

Top-up packs are invoiced as one-off purchases and are non-refundable once the credits are on your balance.

How it works

Four steps, and none of them are a signup form

There is no self-service registration. We audit first, because a plan we picked for you on a call beats a plan you guessed at checkout.

  1. 01

    Book the audit

    Fifteen minutes. We open your current site and show you exactly where enquiries leak out.

  2. 02

    Pick a plan, pay once a month

    We invoice you for the tier we agreed. Pay by bank transfer, whichever way suits you. Wise and Remitly are usually the cheapest and land fastest.

  3. 03

    We build and migrate

    Design, content, chatbot training on your own documents, domain migration. You review, we ship.

  4. 04

    You log in and watch it run

    Your dashboard at app.kitagency.co holds the leads, the analytics and your invoices. Want to leave? One email to sales@kitagency.co.

Fifteen minutes to find out what your current site is costing you

We audit the site you have now and show you the leaks before we pitch anything. If it turns out you don't need us, we will tell you that too.