KIT Agency vs Hook Agency: which approach fits your business?
Hook Agency and KIT both help businesses grow online, in different ways. Here is a straight comparison, with legitimate reasons to choose either.
The fundamental difference
KIT Agency
KIT Agency is a managed service. We build your website, host it, run local SEO on it, plug in the software that catches every enquiry, and, if you want, run your short-form video marketing. One team, one monthly price, and a growth audit every month.
Hook Agency
Hook Agency is a marketing agency for contractors, with a focus on roofing, HVAC and plumbing, offering SEO, paid ads, websites and reporting dashboards.
Visit Hook Agency (opens in a new tab)Side by side
| KIT Agency | Hook Agency | |
|---|---|---|
| Price | Software from $199/month, with local SEO included. Marketing from $2,498. | Local SEO + AEO from $3,750/month (published). |
| Getting started | No setup fee. Software plans are free for the first 30 days. | See Hook Agency for their terms. |
| Paid advertising | Not offered. | Google Ads, LSA and Meta Ads are core services. |
| Software | Our own CRM, booking, 24/7 assistant, heatmaps and A/B testing, included. | ROI dashboards for tracking. |
| Video | Short-form video researched, scripted, edited and published, 15 to 30 a month. | They offer a videographer; see their site for details. |
Pricing
KIT Agency
- Website & software: Starter $199, Growth $499, Scale $999 a month
- Managed marketing: from $2,498 a month
- Growth partnership: from $4,498 a month
- No setup fee. Your first 30 days are free, then month to month.
Hook Agency
- Local SEO + AEO from $3,750/month
- Google Ads + LSA from $2,000/month
- Meta Ads from $3,000/month
- Website options listed separately
As published by Hook Agency, checked 2 November 2026. Prices change; check their site.
Prices as shown on the Hook Agency homepage. Ad spend is typically separate.
Ownership and leaving
- You own your domain, your words and your photos, and every lead exports to a spreadsheet at any time.
- We run the hosting, the platform, the upkeep and, on the plans that include it, the local SEO.
- If you leave, software plans stop at the end of the month you paid for. The platform itself stays with us; your content and data go with you.
Choose Hook Agency if…
- You want paid ads (Google, LSA, Meta) run by a contractor specialist.
- You are a growth-stage contractor that fits their ideal client profile.
Choose KIT if…
- You want local SEO bundled into a $199 to $999 software plan with the website.
- You want organic short-form video volume instead of paid ads.
Questions
Why is KIT local SEO cheaper?
Because it comes with the website we host and run, on our own platform. We only do SEO on sites we host.
Do you run ads?
No. We focus on organic growth: your site, local SEO, content and conversion.
Not sure KIT is right for you? Let us look together.
A 30-minute meeting. If Hook Agency is the better fit for you, we will tell you.