Managed marketing for HVAC
HVAC marketing with a clear scope and a clear price
Our HVAC marketing services are a monthly scope: we work out who to reach, script, edit and publish your short-form video on every channel, and audit what it did. Paid advertising is not included, and nothing here is a promise of rankings, leads or ROI.
- From
- $2,498/month
- Start
- 3-month commitment
- Ad spend
- Not included
- Research
- Ideas
- Scripts
- You recordyour part
- We edit
- Captions
- Scheduling
- Publishing
- Reporting
You approve every short before it goes out
01Each month
What we do each month
The content side is HVAC social media marketing in short form. Every line below is part of a package on the pricing page, and the label says which package includes it first.
- Research
- Ideas
- Scripts
- You record
- We edit
- Captions
- Scheduling
- Publishing
- Reporting
Every short goes through the same steps, and you approve it before it goes out. One unique edited video counts as one short, even when it is published to several platforms. Instagram stories are separate deliverables, not extra shorts.
Competitor and content research
We look at what other companies in your market publish, then decide what is worth saying.
Content Engine and up
Content strategy and scripts
Hooks and scripts written for each short, so you are never staring at a blank page.
Content Engine and up
Short-form video, edited from your footage
You record on your phone, we edit it. Fifteen shorts and seven Instagram story assets a month at Content Engine.
Content Engine and up
Captions, scheduling and publishing
We caption each video, schedule it and publish it. You approve every short before it goes out.
Content Engine and up
Every channel your buyers use
Each short goes out on up to five channels: Instagram, TikTok, YouTube Shorts, Facebook and LinkedIn.
Marketing Growth and up
Audience targeting
We decide who each video is for before what it says. That is how Tangsang went from 10 to 325 followers in a month.
Marketing Growth and up
Monthly competitor intelligence
What other companies in your market published, what worked for them, and what we will do differently.
Marketing Growth and up
Monthly growth audit
What your content did, where enquiries came from and what we change next, with a strategy call to talk it through.
Marketing Growth and up
02Local SEO
Local SEO comes with the website, not the videos
We only run local SEO on websites we host, so it is part of every software plan and every Growth Partnership. Here is how we decide which city pages an HVAC company needs.
What is in the work
- Service pages: AC repair, installation, replacement, heating, maintenance, emergency
- City pages for your primary city and three to five nearby ones
- Google Business Profile upkeep and structured data
- Supporting articles that answer real customer questions
Included on software plans from $199 a month and on every Growth Partnership. Not part of Managed Marketing.
Score which cities deserve a pageWhat nobody can promise
Search results depend on things we do not control. No package guarantees rankings, lead volumes, views or ROI, and we will not quote you numbers we cannot stand behind.
Case study · Managed marketing · Soundproof windows, Nepal
We stopped selling windows to homeowners. Sales followed.
TikTok followers
325
from 10 in one month
Likes
2,067
from 20 in one month
~$500,000
in sales the client tells us came from the campaign
The idea. Soundproof windows are a niche sell to someone who already owns a house. So we made videos for the people about to build one: houses, apartments and hotels, where the window decision is still open.
- 1Retargeted every video at people building, not people living
- 2Posted three to five short videos a day, for a month
- 3Chose volume over polish: awareness comes from being seen often
High-quality video is good. Being seen every single day by the right buyer is better.
Drag to compare. Screenshots of Tangsang's public TikTok profile before and after the month.
Do this for my business03 / Method
How we find a leak and test a fix
Made-up data. Nothing leaves your browser. Everything in the demo is simulated on a made-up HVAC site with invented numbers. No experiment is running anywhere, and no result here comes from a customer.
How this works
Our conversion work follows one loop: look at what visitors do, pick the problem, change one thing, and read the result honestly.
Where this applies. Heatmaps and A/B testing run on websites we host: the Growth and Scale software plans and the growth partnership packages (Revenue Engine runs an A/B testing program). They are not part of Content Engine or Marketing Growth, which are content services.
04Three different things
Managed marketing, software and partnership are different
Pick the one that matches what you want us to run.
Managed marketing
We do the content: research, scripts, edits and publishing. You keep your current website. No SEO and no KIT software.
From $2,498/month
Marketing pricingSoftware plans
We build and run your website, with local SEO, the CRM and booking. First 30 days free. Video content is not included.
From $199/month
Software pricingGrowth partnership
One team runs your website, software and marketing together. The software is included.
From $4,498/month
Partnership pricing
05Scope
What we do not do
What you get
- Researched, scripted, edited and published shorts
- Instagram story assets
- Publishing on up to five channels (Marketing Growth)
- A monthly growth audit and a review call
What is not included
- Not included: Local SEO and website changes (only on websites we host)
- Not included: Paid advertising spend or ad management
- Not included: On-site filming
- Not included: Guaranteed views, leads or ROI
- Not included: Unlimited work
If you need something else
- Need a managed website to go with it? See HVAC website design
- Want one team to run all of it? See growth partnerships
06Packages
Packages and prices
Allowances are monthly totals. Marketing Growth replaces the Content Engine allowance; it does not add to it.
Content Engine
$2,498/month
Your outsourced content engine.
- Shorts
- 15/mo
- Instagram stories
- 7/mo
- Growth audit
- Monthly
Marketing Growth
$3,998/month
More content, more channels, sharper strategy.
- Shorts
- 20/mo in total
- Instagram stories
- 10/mo in total
- Channels
- Up to 5
- Growth audit
- Monthly
Full package details and terms
Scope, onboarding and payment are confirmed on a call and in a signed service agreement. See the demo hub for the software side.
Questions
Before you book a call
Are you an HVAC marketing agency?
We do the marketing work for you every month: research, audience targeting, scripts, edited video, publishing and a growth audit. What we do not do is buy ads, and we only run local SEO on websites we host.
What is the difference between managed marketing and a software plan?
Managed marketing is content: we research, script, edit and publish for you each month, and you keep your own website. A software plan is the website we build and run for you, with local SEO included. You do not need a KIT website to hire us for marketing.
Do you manage paid advertising?
No. Paid advertising and ad management are not included in any package, and any ad spend is always separate.
Does managed marketing include local SEO?
No. We only run local SEO on websites we host, because SEO without control of the site is guesswork. Every software plan and every Growth Partnership includes it. No package guarantees rankings, leads, views or ROI.
What do you need from me?
Usable raw footage, access to your social accounts, and timely approvals. We never need access to your website.
How long is the commitment?
An initial 3 months. After that, services continue month to month with 30 days' written cancellation notice. The scope, payment methods and any exclusions are confirmed in a signed service agreement.
What counts as a short?
One unique edited video counts as one short, even when it is published to several platforms. Instagram stories are separate deliverables, not extra shorts.
Related reading
Not quite what you are looking for?
Want us to look at your current marketing first?
Book a strategy call. We review your site before we speak, then tell you which package fits, or whether you need one.
Discuss your growth planA 30-minute call. We look at your site first. No account is created and nothing is charged.