KIT Agency vs WordPress: which approach fits your business?
WordPress is a tool you use to build a site. KIT is a team that builds and runs it for you. Both are good at what they are for. Here is how to tell which one you need.
The fundamental difference
KIT Agency
KIT Agency is a managed service. We build your website, host it, run local SEO on it, plug in the software that catches every enquiry, and, if you want, run your short-form video marketing. One team, one monthly price, and a growth audit every month.
WordPress
WordPress is free, open-source software that powers a large share of the web. You install it on hosting you choose, then add a theme and plugins for everything else.
Visit WordPress (opens in a new tab)Side by side
| KIT Agency | WordPress | |
|---|---|---|
| Who builds the site | We do, from your goals and your content. | You or a developer, using a theme and plugins. |
| Hosting and upkeep | Included and managed by us. | You choose and pay for hosting, and keep WordPress, the theme and plugins updated. |
| Local SEO | Included on every software plan: Google Business Profile, service-area pages, structured data. | Through plugins, configured and maintained by whoever runs the site. |
| Lead CRM, booking and AI assistant | Built in: every enquiry lands in one list with its source. Booking and a 24/7 assistant from the Growth plan. | Through separate plugins or services, each set up and paid for on its own. |
| Short-form video marketing | Available as Managed Marketing, researched, scripted, edited and published for you. | Not part of WordPress. |
| Who you talk to | The team that builds and runs your site, plus a monthly growth audit. | Community forums, your host, or the developer you hire. |
Pricing
KIT Agency
- Website & software: Starter $199, Growth $499, Scale $999 a month
- Managed marketing: from $2,498 a month
- Growth partnership: from $4,498 a month
- No setup fee. Your first 30 days are free, then month to month.
WordPress
The WordPress software is free. Hosting, a premium theme, plugins (forms, SEO, booking, chat, security) and the developer who maintains it are paid separately, and vary widely.
Ownership and leaving
- You own your domain, your words and your photos, and every lead exports to a spreadsheet at any time.
- We run the hosting, the platform, the upkeep and, on the plans that include it, the local SEO.
- If you leave, software plans stop at the end of the month you paid for. The platform itself stays with us; your content and data go with you.
Choose WordPress if…
- You want full control of the code and the hosting.
- You have a developer you trust, or the time to maintain it yourself.
- You need a plugin or integration that only exists for WordPress.
Choose KIT if…
- You would rather never think about updates, plugins or hosting again.
- You want one monthly price that already includes the CRM, booking, assistant and local SEO.
Questions
Can you move my WordPress site to KIT?
We rebuild it on KIT, carry over your content and keep your domain. We will tell you on the meeting whether the move is worth it for you.
Do I lose control?
You keep your domain and your words, and every lead exports to a spreadsheet. What you give up is the plugin maintenance.
Not sure KIT is right for you? Let us look together.
A 30-minute meeting. If WordPress is the better fit for you, we will tell you.