KIT Agency vs Lovable: which approach fits your business?
Lovable is a tool you use to build a site. KIT is a team that builds and runs it for you. Both are good at what they are for. Here is how to tell which one you need.
The fundamental difference
KIT Agency
KIT Agency is a managed service. We build your website, host it, run local SEO on it, plug in the software that catches every enquiry, and, if you want, run your short-form video marketing. One team, one monthly price, and a growth audit every month.
Lovable
Lovable describes itself as an AI software engineer: you describe an app or website in plain words and it writes the code for you.
Visit Lovable (opens in a new tab)Side by side
| KIT Agency | Lovable | |
|---|---|---|
| Who builds the site | We do, from your goals and your content. | You, by prompting the AI and reviewing what it builds. |
| Hosting and upkeep | Included and managed by us. | Lovable can publish what you build; ongoing changes are yours. |
| Local SEO | Included on every software plan: Google Business Profile, service-area pages, structured data. | Whatever you ask it to build and maintain. |
| Lead CRM, booking and AI assistant | Built in: every enquiry lands in one list with its source. Booking and a 24/7 assistant from the Growth plan. | Whatever you ask it to build or connect. |
| Short-form video marketing | Available as Managed Marketing, researched, scripted, edited and published for you. | Not part of an AI app builder. |
| Who you talk to | The team that builds and runs your site, plus a monthly growth audit. | Lovable support and community. |
Pricing
KIT Agency
- Website & software: Starter $199, Growth $499, Scale $999 a month
- Managed marketing: from $2,498 a month
- Growth partnership: from $4,498 a month
- No setup fee. Your first 30 days are free, then month to month.
Lovable
See Lovable pricingLovable has a free plan and paid plans priced by build credits; see their pricing page for current figures.
Ownership and leaving
- You own your domain, your words and your photos, and every lead exports to a spreadsheet at any time.
- We run the hosting, the platform, the upkeep and, on the plans that include it, the local SEO.
- If you leave, software plans stop at the end of the month you paid for. The platform itself stays with us; your content and data go with you.
Choose Lovable if…
- You want to prototype an app or idea fast and enjoy iterating yourself.
- You are building a product, not a local service business website.
Choose KIT if…
- You want a finished, maintained business site with SEO and lead handling, not a project.
- You want people accountable for the result, every month.
Questions
Does KIT use AI?
Yes, where it helps: the 24/7 assistant on your site, the content copilot and the Claude connector. People still own the strategy and the result.
Is KIT faster than building it myself with AI?
For your time, yes: you spend a meeting with us instead of evenings prompting and fixing.
Not sure KIT is right for you? Let us look together.
A 30-minute meeting. If Lovable is the better fit for you, we will tell you.